Deal Sealed: The Era of Algorithmic Nationalism and the Reshaping of the Global Tech Order
25/01/2026
On January 23, 2026, a six-year legal and geopolitical tug-of-war finally came to a complex conclusion. As ByteDance signed the final agreement with an investment consortium consisting of Oracle, Silver Lake Capital, and the UAE's MGX Fund, TikTok's U.S. operations were officially spun off and injected into the newly established TikTok U.S. Data Security Joint Venture. According to the agreement, non-Chinese investors will hold over 80% of the shares in the new entity, while ByteDance retains 19.9%. U.S. President Donald Trump expressed gratitude on social media to Chinese President Xi Jinping for his cooperation, calling it a dramatic, final, and beautiful ending.
On the surface, this appears to be a classic business solution: it avoids the catastrophic outcome of a complete ban on TikTok in the United States, preserves the livelihoods of over 200 million American users and 7.5 million businesses, and allows ByteDance to continue participating in the world's largest advertising market. However, beneath the facade of this deal lies an undercurrent of algorithmic control, data sovereignty, and geopolitical maneuvering in the digital age. This is far more than a change in ownership of a single company; it marks the entry of global internet governance into a new phase characterized by algorithmic nationalism, whose ripple effects will profoundly influence the globalization paths of tech giants over the next decade.
A politically driven business restructuring
The fate of TikTok in the United States has been closely tied to the fluctuations in China-U.S. relations since its rise. Looking back at this six-year-long battle for survival, its trajectory clearly reflects the evolution of Washington's technology strategy toward China and the complex considerations of domestic politics and economics.
During his first term, Trump attempted to ban TikTok for the first time on national security grounds. By the time of the Biden administration, Congress passed legislation in 2024 explicitly requiring ByteDance to divest its U.S. operations within a specified timeframe or face a nationwide ban. This law was originally set to take effect in January 2025 and once led to a brief 14-hour service disruption for TikTok. However, the political winds shifted again after the 2024 election. Returning to the White House, Trump reversed his previous stance and instead declared his intention to save TikTok from Biden's law. He repeatedly signed executive orders to delay the ban's implementation and personally pushed for the formation of an investment consortium led by capital from the United States and its allies to take over.
The driving force behind this shift is the harsh political reality and immense economic interests. TikTok has become deeply embedded in the fabric of American society, particularly as an indispensable cultural infrastructure for Generation Z. Any outright ban would not only provoke backlash from young voters but also directly impact a vast economic ecosystem comprising millions of content creators, small and medium-sized enterprises, and marketing agencies. Trump astutely recognized this dual pressure from public opinion and the economy. The final transaction structure also bears clear marks of political design: major investors such as Larry Ellison, co-founder of Oracle, and Michael Dell of the Dell family office are long-standing allies and supporters of Trump. There are even reports indicating that for this 14-billion-dollar deal, the investment consortium must also pay the U.S. government an intermediary fee amounting to billions of dollars.
From China's perspective, this is also a carefully calculated compromise. Beijing initially firmly opposed forced divestiture and possesses legal tools to prohibit the export of algorithms. The final arrangement—retaining a 19.9% stake (just below the 20% sensitivity threshold set by U.S. law) and providing algorithms through technology licensing rather than an outright sale—has been widely interpreted as China making a concession in form while safeguarding its core interests. ByteDance preserved the intellectual property of its recommendation algorithm, which it regards as its lifeline, continues to profit from licensing fees, and maintains access to the U.S. market. As analysis points out, China conceded in form but protected the strategic core of the business.
Core Battleground: The "Isolation" and "Retraining" of Algorithms
The most sensitive and crucial part of the entire transaction is not the equity ratio, but rather the control of the algorithm and the data flow. The reason TikTok has been able to disrupt the social media landscape lies in its magic—the recommendation algorithm that precisely captures user preferences and creates global cultural phenomena. This algorithm is ByteDance's most valuable asset and the focal point of contention between China and the United States.
The core concern of U.S. legislators is that the Chinese government may manipulate American public opinion by influencing algorithms or obtain massive user data through backdoors. Therefore, the 2024 law explicitly prohibits new U.S. entities from cooperating with ByteDance on algorithm operations. This creates a fundamental contradiction: without the algorithm, the U.S. version of TikTok would lose its soul; directly transferring the algorithm would violate China's regulatory red lines and core commercial secrets.
The ultimately found solution is a sophisticated technical isolation. According to the agreement, the newly established U.S. joint venture will obtain a license to use the algorithm from ByteDance, rather than owning it outright. Subsequently, Oracle will retrain this algorithm using purely U.S. user data within an isolated cloud environment. This means that the algorithm for the U.S. version of TikTok will henceforth diverge from versions in other regions worldwide, with its evolution relying entirely on local U.S. user behavior data.
This essentially creates an algorithmic fork. Forrester Research analyst Kelsey Chickering points out that an algorithm trained solely on U.S. data will make content recommendations feel distinctly American. While global content will still appear, its ranking and influence will change. In the past, a video that went viral in Asia or Europe could seamlessly migrate to the U.S., sparking genuine global cultural waves. In the future, this kind of organic cross-cultural fluidity may diminish. For creators and brands reliant on global exposure, this might mean adjusting strategies, or even paying higher costs to gain U.S. traffic.
For ByteDance, this also presents challenges. Operating two separate algorithm systems, managing divided teams, and parallel governance structures will significantly increase engineering costs, slow down innovation, and raise operational complexity. However, it also forces the company to accept a reality: in a world increasingly emphasizing digital sovereignty, its most successful global product may have to exist in a fragmented, country-by-country approach.
From Data Security to Influence Control: The Shift in Concerns
The transaction claims to have addressed the original national security concerns—by placing U.S. user data on cloud servers controlled by American companies such as Oracle and severing direct control over the algorithms by the Chinese parent company. However, new doubts have emerged, shifting the focus from foreign interference to domestic manipulation.
Critics point out that the new ownership structure brings another risk. Oracle's Larry Ellison has close ties with Trump, and other major investors also have intricate connections with the current administration. This raises a sharp question: Will TikTok transform from a platform potentially influenced by foreign governments into a tool serving specific domestic political interests?
This concern is not unfounded. French newspaper La Tribune compared and found that in the updated terms of service after the new entity took over, the data collection policy has become more lenient. For example, TikTok can now collect precise location data, whereas previously only approximate locations were allowed. Additionally, the new terms have expanded the scope of collecting information about users' interactions with the platform's AI tools, including input prompts, questions, and specific details of content generation.
Professor Ramesh Srinivasan from the UCLA School of Information Studies expressed deep concern: the data will be controlled by individuals like Mr. Ellison, who have extremely close ties to the president… This raises significant concerns about the incredibly intimate relationship between the president and these tech oligarchs. He further warned that the new owners could influence the content presented by algorithms, particularly in global news, potentially leading to our youth being manipulated without their knowledge or disclosure.
Although TikTok has stated that it will protect the U.S. content ecosystem through robust trust and safety policies and content moderation, in a politically polarized society, the boundaries of content moderation itself can become a battlefield. If moderation is perceived as favoring a certain political viewpoint or failing to curb misinformation, TikTok risks losing both users and advertisers.
Global Template? Technological Globalization Enters an "Era of Constraints"
The TikTok deal provides a potentially precedent-setting model for other Chinese tech companies seeking global expansion, and even for all multinational internet platforms. It reveals a new reality: under intensifying geopolitical competition and nations' pursuit of digital sovereignty, the pure, borderless ideal of the internet is fading.
Algorithmic Nationalism or Information Nationalism is transitioning from theory to practice. Governments around the world are increasingly seeking to place critical digital infrastructure—including data storage, content recommendation logic, and even entire platforms—under the jurisdiction of their own laws and values. The U.S. solution for TikTok is essentially a product of this trend: through the restructuring of capital and operational frameworks, it aims to achieve the localization and control of algorithms and data.
Will other countries and regions follow suit? The European Union has long demonstrated a strong sense of regulatory sovereignty in areas such as data protection (GDPR) and the Digital Markets Act (DMA). As early as 2020, India banned a large number of Chinese apps, including TikTok, citing national security concerns. Although local Indian apps have not fully filled the gap left by TikTok, this action reflects national determination. In the future, whether it is the EU imposing stricter data localization requirements on Meta and Google, or other countries proposing similar localization conditions for specific platforms, they may seek justification and inspiration from the TikTok case.
However, emulation requires strength. As the analysis article points out, enforcing such a separation demands strong political and economic power, and currently, perhaps only the United States is capable of doing so. But it opens up the possibility that the global internet may move towards deeper fragmentation, forming a jigsaw puzzle composed of different digital territories. This poses new challenges for all technology companies aspiring to globalize, especially those from China. They may face difficult choices between completely withdrawing and operating under strict limitations.
ByteDance's own experience also provides a contrast. Its sister app Douyin, operated domestically in China, is entirely self-controlled, highly profitable, and vibrant with innovation. Overseas, however, TikTok must navigate survival within the cracks of politics and regulation. This dual-track system, which differs internally and externally, may become the norm for an increasing number of Chinese tech companies.
Unfinished Chapters: Business, Culture, and an Uncertain Future
For the most direct participants in the TikTok ecosystem—users and creators—the deal brings more relief than jubilation. Skip Chapman, co-founder of a natural deodorant company in New Jersey, says he is primarily relieved to no longer worry about the threat of a ban, with 80% of his sales coming from TikTok Shop. However, he also cautiously hopes that the new owner will continue to prioritize the development of e-commerce features rather than shifting focus elsewhere.
The owner of a Mexican restaurant in Las Vegas, Vanessa Barreto, who has over 100,000 followers, is taking a wait-and-see approach: any major shift or deal brings uncertainty, but I won't act based on fear. TikTok empowers many voices that historically couldn't access such platforms, and this influence won't disappear overnight.
Indeed, TikTok has reshaped the entertainment, shopping, and even cultural expression of young Americans. Its continued existence preserves this cultural vitality. However, will a TikTok that is re-fed by local data and operates within local capital and political networks undergo subtle changes in the core of its cultural output? Will the trends it recommends, the voices it amplifies, and the fashions it shapes inadvertently reflect more of the local American perspectives and preferences, thereby weakening its role as a global cultural bridge?
From a broader perspective of technological competition, is this deal a repeat of what Huawei encountered? Not exactly. Huawei faced substantial exclusion from Western markets in critical infrastructure areas like 5G, whereas TikTok is allowed to remain in a restricted manner. This may reflect two approaches by the West toward Chinese tech companies: exclusion for those involved in hardware and core infrastructure, and controlled access for consumer-level application software.
The story of the TikTok deal has temporarily come to an end, but the trend it reveals has only just begun. It signifies that the wave of economic globalization has encountered the hard rock of geopolitics in the digital realm. Considerations of national security, competition for cultural influence, and assertions of data sovereignty are redrawing the boundaries of the digital world. Algorithms, once seen as purely technically neutral tools, have now become a new frontier in the great power rivalry. The Americanization of TikTok may merely be a prologue to an era where the global internet shifts from connectivity to fragmentation. In the future, we may witness more platforms navigating their difficult paths to survival within the paradox of global integration and local control. In this new era, there is no pure commerce, nor technology detached from politics—only a constantly evolving digital order shaped by complex trade-offs.
Reference materials
https://www.bbc.com/news/articles/c6200mz054yo
https://nos.nl/artikel/2599317-moederbedrijf-tiktok-bevestigt-app-afgesplitst-voor-amerikaanse-markt
https://www.vg.no/nyheter/i/XM8x6B/tiktok-reddet-fra-forbud-med-ny-avtale
https://www.chicagotribune.com/2026/01/23/what-to-know-tiktok-deal-us/