For many people, the greatest effort they have made in terms of sports and health is buying a set of equipment that looks sufficiently "good."

However, the moment many people give up on exercise is also when they've had enough of those uncomfortable sports gear.

Stylish in appearance but cumbersome and uncomfortable to wear.

Strong wrapping but troublesome to put on and take off.

Highly functional but not something a beginner can handle...

To some extent, the sweat we shed during exercise is half from the exercise itself and half from uncomfortable gear.

Today, there are already a sufficient number of sports brands available on the market, each with its own unique strengths and suitable for different scenarios.

However, only the feet know if the shoes are truly comfortable. Sometimes, the most suitable sports gear for you may not be the most expensive one, nor the same model used by top athletes. It simply provides just the right amount of comfort and just the right level of protection for your activities.

For the vast majority of ordinary consumers, what kind of sports equipment can consistently provide them with a comfortable and enjoyable sports experience? To this end, Skechers, a company specializing in comfort technology, has partnered with First Financial to conduct a survey, aiming to uncover the real needs and expectations of people for sports equipment and to identify the trends in sports comfort for the new generation of consumers.

你的运动舒适由你来定义!欢迎扫描图片二维码或点击文末"Read the original text"填写问卷。

This research is jointly launched by Yicai and Skechers, focusing on three main areas: attitudes towards sports and health, the demand for comfortable sports gear, and the concept of comfortable sports consumption. The aim is to understand the evolving narrative of comfort consumption in sports footwear and apparel among the new generation of Chinese consumers.

To ensure the authenticity and objectivity of the survey results, this questionnaire is filled out anonymously. Your responses will be strictly confidential and used solely for statistical and analytical purposes. Additionally, we will handle any potentially personal information with confidentiality. Ultimately, we will present a genuine set of big data.

To express our gratitude for everyone's enthusiastic participation, we will randomly select from the readers who have completed the questionnaire.

The named respondent received a pair of Skechers Go Walk sneakers valued at yuan as a gift.

The named respondent received a gift of a JD.com gift card with a face value of yuan.

Note: Skechers Go Walk sneakers will be issued in either men's or women's styles based on the gender of the winning user.

Click to read the original article to fill out the questionnaire.

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Author: Emma

An experienced news writer, focusing on in-depth reporting and analysis in the fields of economics, military, technology, and warfare. With over 20 years of rich experience in news reporting and editing, he has set foot in various global hotspots and witnessed many major events firsthand. His works have been widely acclaimed and have won numerous awards.

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