On [Month] [Day], the "2023 National Consumption Promotion Month and Beijing-Tianjin-Hebei Consumption Season" was launched in Shijiazhuang City, Hebei Province. Vice Minister of Commerce Sheng Qiuping, Vice Mayor of Beijing Sima Hong, Vice Mayor of Tianjin Li Wenhai, and Vice Governor of Hebei Province Zhao Xinhai attended the event.

To thoroughly implement the spirit of the Central Economic Work Conference, vigorously boost consumption, and comprehensively expand domestic demand, the Ministry of Commerce has coordinated efforts to advance a special campaign to stimulate consumption. It has innovatively created the "Shop in China" activity brand, focusing on four key areas: premium shopping, exquisite cuisine, classic tourism, and exciting exhibitions and performances. The initiative targets new growth drivers of consumption such as debut economies, trendy domestic products, cultural and entertainment tourism, and sports events, organizing a series of activities to expand consumption.

The National Consumption Promotion Month and the Beijing-Tianjin-Hebei Consumption Season, as key activities of the "Shop in China" campaign in the first quarter, highlight the unique resources of regions like Beijing, Tianjin, and Hebei. By innovating diverse consumption scenarios and integrating commerce, tourism, culture, sports, and health, the event aims to meet the public's diverse and high-quality consumption demands with a rich supply of premium goods and services.