Last night, the global box office of "Ne Zha: Birth of the Demon Child" (hereinafter referred to as "Ne Zha") surpassed the billion mark, topping the Chinese film box office chart and becoming the first film in Chinese cinema history to break the 10 billion yuan box office and exceed 100 million viewers. Simultaneously, the film has successfully entered the global box office chart, ranking as the only Asian film; it has also surged into the top ranks of the global animated film box office, becoming the only non-Hollywood film in the global animated film box office.

According to the box office forecast from Maoyan Professional Edition, the total box office of "Ne Zha" is expected to reach an unprecedented billion yuan. At that time, "Ne Zha" will rank among the top global animated films and will be positioned on the global box office chart, second only to "Titanic." As a dark horse in the annual Spring Festival box office, "Ne Zha" has been advancing triumphantly all the way. As of the day of the month, "Ne Zha" has surged into the top ranks of the global animated film box office, becoming the only non-Hollywood film in the global animated film box office. China's Ne Zha has made a splash in Hollywood.

The Chinese "magic pill" *Ne Zha* has not only achieved remarkable success domestically but has also shone brightly overseas. The ratings on international review websites have risen from the initial score to a higher one, with its reputation continuously climbing. Although *Ne Zha* officially premiered in countries such as Australia, New Zealand, Singapore, Malaysia, Indonesia, and the Philippines starting from a certain date in a month, and in the United States and Canada on another date in the same month, the enthusiasm of overseas audiences for *Ne Zha* was already evident from the small-scale advanced screenings prior to its official release.

In the United States, on the day of the month, "Ne Zha" held its North American premiere at the TCL Chinese Theatre in Los Angeles. The chairman of the Asian World Film Festival and dozens of Hollywood film industry professionals attended the event, with hundreds of fans enthusiastically participating. On the day of the month, "Ne Zha" held its premiere in Los Angeles. The picture shows the dragon dance performance at the premiere and the simultaneous "Happy Chinese New Year Market." According to statistics, the total number of screenings for "Ne Zha" in North America has exceeded a certain number, with pre-sale box office alone surpassing the opening weekend box office of recent Chinese-language films. The film's high attendance rate has forced theaters in cities like New York and Los Angeles to gradually increase showings, even adding midnight screenings to meet audience demand.

In Australia and New Zealand, the film held advanced screenings on the specified date, with pre-sales essentially selling out as soon as they opened, securing the top spot for recent Chinese-language films in the region's box office for advanced screenings. Currently, the total number of screenings in the Australia and New Zealand region has also exceeded expectations, showcasing the international strength of Chinese animation.

In the Taiwan region of China, "Ne Zha" has also sparked a wave of discussion. Taiwanese media have highlighted the film's box office achievements with phrases like "surpassing North America" and "world number one." Due to the policy in the Taiwan region that still maintains a limit of "only one mainland film can be introduced each year," and the annual film list is determined by a lottery, "Ne Zha" was not selected for this year's list. Consequently, on social platforms such as Xiaohongshu, many users displaying "Taiwan, China" have been posting inquiries about the screening times and ticket purchasing channels for "Ne Zha," with some even planning to travel to the mainland to watch the film.

As stated on the international version poster released by the official "Ne Zha" team on the day of the month and date, "Ne Zha" has carved out its own path in both domestic and international film markets. The international version poster released by the official "Ne Zha" team on the day of the month and date reads: "I insist on forging my own path."

Why has the "Demon Child" become the "Top Brother"? The success of "Ne Zha" is the result of multiple factors working together, demonstrating that China's cultural industry has entered a "golden waterway" of smooth sailing. Telling Chinese stories in a global language. Although the plot of the "Ne Zha" series of movies is derived from the traditional Chinese mythological literature "Fengshen Bang," it incorporates modern creative techniques and elements. The film cleverly adapts and interprets the original work, transforming the classical story of "returning bones to the father" into a modern narrative theme of "resisting fate and breaking prejudices." To a certain extent, it has achieved a creative transformation of traditional mythology, realizing the perfect unity of Eastern aesthetics and modern aesthetics, making it easier to resonate with global audiences.

Meanwhile, the film's design incorporates numerous elements of traditional Chinese culture: the image of the boundary beasts is inspired by the bronze artifacts of Sanxingdui; the Seven-Colored Lotus, which rebuilds the bodies of Nezha and Ao Bing, closely resembles the shape of the Boshan incense burner; the color and layout of the exterior of the Jade Void Palace, a sacred site of the Chan Sect, are derived from the famous painting "Auspicious Cranes" by Emperor Huizong of the Song Dynasty, with the palace ridge's chiwen (ornamental roof figures) styled after the Tang Dynasty's Zhaoling Mausoleum, albeit with added bronze elements in the film; the list of traditional Chinese medicinal herbs that Li Jing gives to Shen Gongbao reflects traditional Chinese medical culture; the music accompanying the rise of the Tianyuan Ding is Mongolian throat singing, and the music for the blooming of the Seven-Colored Lotus is the Dong ethnic group's grand song... The above image shows the Jade Void Palace, the lower left shows the glazed chiwen preserved in the Datong City Museum, and the lower right shows "Auspicious Cranes" by Zhao Ji, Emperor Huizong of the Northern Song Dynasty. This fusion model of "traditional aesthetics + modern technology" not only preserves the unique charm of Eastern culture but also meets the aesthetic expectations of international audiences.

Showcasing Chinese aesthetics with top-tier production. Although the movie "Ne Zha" is only a few hours long, it embodies the exquisite craftsmanship of a world-class production team. Several Chinese animation companies collaborated intensively, spending years to create a stunning visual spectacle through hundreds of special effects shots and over a million special effects elements. This was achieved across multiple dimensions such as scene construction, color coordination, and special effects production, perfectly blending traditional artifacts with modern technology. Whether it was the jade phoenix soaring in the Jade Void Palace or the scenes of the undersea demon clan besieging Chentang Pass, every frame left the audience in awe. Overseas viewers even rated it as high as 9.0, praising its special effects as comparable to "Spider-Man: Into the Spider-Verse." As mentioned, for Chinese audiences, "Ne Zha" demonstrates how locally produced films can become competitive globally. Statistics show that the film listed a total of 60 companies, including production and creation companies, with over 90% being Chinese local companies. In terms of company size, small and micro enterprises accounted for more than 80%, fully demonstrating the commendable spirit of collective struggle in the Chinese animation industry.

From "borrowing a boat to sail the seas" to "building a boat to sail the seas" in communication strategies. The release of the trailer for "Ne Zha" in New York's Times Square and its "viral" spread on social platforms have also helped the film successfully ignite the curiosity of overseas audiences, becoming a global window for spreading Chinese culture. Currently, there is an endless stream of exciting clips, behind-the-scenes footage, and professional interpretations of the movie "Ne Zha" online. Many foreign generations have even sparked a trend of imitating the makeup of "Ne Zha" characters on social media platforms such as Xiaohongshu... This model of "user co-creation + platform empowerment" has upgraded cultural dissemination from one-way output to global co-creation. Chinese culture is no longer the one-way indoctrination of the past, but a two-way engagement where the world participates and actively embraces Chinese culture. As The New York Times stated, "China is using the playbook of the internet era to rebuild cultural discourse," and Chinese animation is reshaping the global industry landscape. On Xiaohongshu, foreigners are imitating the makeup of the Ne Zha character.

"Chinese style" attracts "China enthusiasts." In the past, Chinese culture overseas was merely a collection of elements like cheongsams, kung fu, and lanterns. Today, Chinese culture is increasingly gaining global attention. The blockbusters born from Chinese culture have gained worldwide fame, successfully achieving a modern transformation of tradition and joining the ranks of global entertainment's top tier, sparking a "Chinese style" craze and attracting numerous "China enthusiasts." The TV series adaptation of "The Three-Body Problem" breaks the dilemma of "magical adaptations" of dramas. Through precise localization operations and high-quality original content, it unlocks new codes for the overseas expansion of domestic science fiction works. Chinese video blogger Li Ziqi, with the spirit of bamboo "taking root," delves deeply into traditional Chinese culture, attracting a large number of overseas fans and setting a Guinness World Record for subscriptions to a "Chinese channel." The game "Black Myth: Wukong," inspired by "Journey to the West," topped the global pre-sale chart and won multiple international awards, receiving widespread praise from overseas players. Additionally, TV series and micro-dramas adapted from web novels with themes of fantasy and ancient tales set against Chinese dynasties, such as "Joy of Life," "Battle Through the Heavens," and "Ink Rain Cloud Room," are also popular in Southeast Asia and the West. These examples of "new cultural exports" show that the dissemination of Chinese culture is no longer limited to simple symbol replication but is based on value resonance, allowing the world to deeply understand Eastern philosophy.

As the influence of Chinese culture continues to expand, the dissemination of excellent traditional culture will require long-term exploration and innovation in the future. Through the integrated development of multiple channels and forms, Chinese cultural works are expected to occupy a more significant position in the international market and form a more influential cultural narrative system. In the future, it is believed that more "Nezhas" will go abroad to "stir up the seas."